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Purell’s parent company, Gojo Industries, has rolled out the “Be Well Network”

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By: TOM BRANNA

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Purell’s parent company, Gojo Industries, has rolled out the “Be Well Network” loyalty program to reward its consumers for healthy hand hygiene habits and encourage them to spread the word about how to reduce the risk of illness and infection in their daily lives. Members will earn points for a variety of activities in addition to product purchase, including sharing hand health tips with their social networks or contributing their own point-of-views on how to stay healthy. Along with rewar...

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